“We just wanted a delicious drink without the guilt,” say co-founders of Be Mixed, Cristina Ros Blankfein and Jennifer Ross. The belief behind their business is that in order to enjoy life, indulge in all the good stuff, just make it better. And that’s exactly what they did.
Be Mixed provides its customers with no-calorie, all-natural alternatives to the unhealthy, sugary mixers we’re all used to. The idea came to Cristina and Jen when they were reunited at Harvard Business School. As Jen has Type 1 Diabetes, they decided to end the struggle of settling for less, and create the one thing that seemed impossible – low-sugar mixers, with all-natural ingredients. From this idea, Be Mixed was created.
Their mixers come in three delicious flavors: Ginger Lime, Cucumber Mint, and Margarita. They are all available in single-use, four oz bottles, found in select retailers, such as Whole Foods, in New York, New Jersey, or The Hamptons. For those of us who are not fortunate enough to live in The Hamptons, Be Mixed mixers are also available for purchase directly from their site. After you buy, make sure you check out Cristina and Jen’s recipes for their mixers (if you’re not the try-it-all-bartender type). The recipes can be filtered by your alcohol of choice or by your flavor goals. Clicking on “rum” brings up a Thai Basil Mojito (yum), or you could try their recipe called “Devil’s Lips” made with tequila. As if tequila needed any more help from Satan.
For any occasion, booze or not, spice things up with a mixer (or three) from Be Mixed.