Double Dogs Chow House and local brewery Braxton Brewing Company have joined forces to release Diddley Lager – an American Light Lager with a purpose. As part of this cause-related initiative, the brands will donate $20 per keg sold to local animal shelters. As well, the spent grains from the brew will be donated to Brewhaus Dog Bones, a non-profit organization dedicated to providing vocational training for young adults with disabilities.
Brewhaus uses the leftover grains to handcraft small batch, oven-baked dog treats. To kick-off the initiative, Double Dogs and Braxton Brewing Co. will also host a total of five release parties at Double Dogs’ restaurants from August 16 – 30, 2018 from 4 – 7 pm. The events are open to the public. For more information on the location of the parties, or to join the celebration, visit Braxton Brewing Co.’s Facebook events page.
Each release party will tout giveaways and a photo booth for guests and their pups. Donations for the local humane society partners, plus 100 percent of the profits from the new Diddley Lager sold between 4-7 p.m. during the release party will also go to the local animal shelter partner. The new Diddley Dog Treats (Diddley Delights) by Brewhaus Dog Bones will be available for sale at all Double Dogs locations beginning August 16th, and the Diddley Lager will be available at all Double Dogs locations as a mainstay after the launch. The schedule for the local market release parties is as follows:
Launch Party Dates (4 pm- 7pm)
Bowling Green: Thursday, August 16th
Lexington: Wednesday, August 22nd
Louisville: Thursday August 24th
Knoxville- Kingston Pike: Wednesday August 29th
Nashville-Sylvan Heights: Thursday August 30th
“We’ve always viewed beer as a platform to enrich our communities,” said Jake Rouse, Braxton Brewing Company Co-Founder & CEO. “When we sat down with the Double Dogs team, the excitement was palpable. We’re very excited to introduce guests and consumers to their new favorite beer, while supporting wonderful, support-worthy causes in the process.”
“We are very pleased to be introducing the Double Dogs Diddley Lager from Braxton Brewery,” said Dan Davis, Owner of Double Dogs Chow House. “Being able to join with Braxton to bring our own branded beer to our customers is very exciting.” .
“Our organization is absolutely thrilled to collaborate with Braxton Brewing Company and Double Dogs Chow House to extend a paw print of goodness in so many directions!” shares Lisa Graham, Founder of Brewhaus Dog Bones. “Braxton and Double Dogs have demonstrated a remarkable commitment to community stewardship and service. Together, these brands have made it possible for our young adult bakers to have a fun, creative, project-based learning and work opportunity that promotes independence, confidence and pride. It’s a venture where both people and pups benefit!”