Rather than miserably counting the minutes until Friday arrives, Kona Brewing Company wants you to take a moment to appreciate the joy to be found in every day. That’s why the brewery is reaching out to Mainlanders with an ad campaign designed to promote its top-selling craft beers — along with a healthier work/life balance.

In 30-second TV spots and online efforts, two loveable Hawaiian “bruddahs” gently school us on our workaholic ways, while inviting us to reconnect with what’s really important in life.





While the ads may be new for Kona, their Hawaiian-centric focus is anything but. Founded on the Big Island of Hawaii back in 1994, Kona Brewing has always had a strong sense of place and tradition. That’s why each quality beer they produce is brewed with island ingredients and flavors to put a little paradise in every sip.

Their flagship beer, Longboard Island Lager, is aged for weeks at cold temperatures to yield an exceptionally smooth flavor. A delicate, slightly spicy hop aroma complements its malty body.

Their fastest-growing beer, Big Wave Golden Ale, is lighter-bodied with a tropical hop aroma and flavor. The use of caramel malt contributes to the golden hue of this beer and the unique hop blend provides a bright, quenching finish.

So, if you haven’t already, try a Kona beer for yourself and tap into a world where the sun always shines and every day is Friday.

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