Brewed from the purest water on earth, Einstök Icelandic Craft Ales have forged a loyal, almost obsessive following on their 4000+ mile trek from the Arctic Circle to a few select (and fortunate) markets in the U.S.A. Einstök – which means “unique” or “distinctive” in Icelandic – starts its process with ancient glacial water from atop the Hlíðarfjall Mountain, from where it flows and is naturally purified by ancient lava fields. With a lead in like that, one might be skeptical if there is actual substance in the end product, and there is. The Icelandic craft beer manages to combine integrity, purity and quality- which is exactly what it set out to do…not to mention style. Leave it to the modest, minimalist Nordic design esthetic to convey such a perfect visualization of their beers: a crisp, cool blue color palate, subtle Arctic iconography and effortless sophistication. It’s really no wonder the lucky few who have access to it, have made it their go-to beer. The cool factor is a perfect 10. Currently Einstok is only carried in Iceland, the UK, Florida and California. Fingers crossed it continues to conquer new lands. Skál!