The partnership will be showcased first at the Distilled Spirits Council’s Halloween media party at the end of October. Following this, the glasses will be featured at a number of high-profile Council tasting events, including events in New York and Washington, D.C. celebrating the 85th Anniversary of Prohibition Repeal. At these tasting events, and others throughout the remainder of 2018 and into 2019, the Council will raise these glasses with media, members of Congress and other government representatives, as well as opinion leaders and influencers.
The collaboration will see the Glencairn whisky glass being used as the official glass of the Council’s regular events and tastings.
Scott Davidson, New Product Development Director at Glencairn said: “We are delighted to have been chosen by such a prestigious and influential organisation within the US drinks industry as their official glassware partner. Our design team has worked very closely with the Distilled Spirits Council to create a special version of our wee Glencairn glass for the occasion. We are excited to be able to showcase this to so many people within the spirits sector in the USA – one of our most important and expanding markets.”
Frank Coleman, Senior Vice President at Distilled Spirits Council commented: “These special Glencairn tasting glasses are works of art befitting our members finest products. Glencairn Crystal has created an extraordinary glass for us with our new logo and tagline: “Celebrate Life, Responsibly.”
“Further, it has the 1.5 oz mark of a standard serving of spirits, which is designed to emphasise moderation and the drink-equivalent message in the U.S. Dietary Guidelines,” he added. “These bespoke tasting glasses, while showcasing the luxurious quality of the whiskey, reinforce the spirits industry’s commitment to responsible and moderate drinking.”