From critter labels to limited edition fine art labels, the most talked about design elements in wine are usually in reference to the label. With the release of Leo Hillinger’s Icon Hill 2009, Austrian winemaker Leo Hillinger instead chose to focus on the bottle as a way to accentuate the wine inside, and seriously turn heads. Hillinger commissioned architect Zaha Hadid to create the ultimate bottle for the bold and distinctive character of Icon Hill. The sleek, exaggerated curve of the bottle has an unconventional concave form, inspired by the waves created when droplets break a liquid’s surface. We suspect fans of Hadid’s polarizing style will be the first collectors. Just 999 bottles have been produced.