From the dog days through Labor Day, Salute American Vodka celebrates this season of quintessentially American barbecues, picnics, and weekends at the pool…but through the sunscreen and the sweat, this 100-percent homegrown vodka company pauses to remember the heroes that make it all possible. With the first dollar of every bottle purchased, Salute American Vodka gives veterans a much-needed leg up as they establish their civilian lives: No doubt some of the nation’s strongest values are home, family, and fun—but education, professional pride, and sense of purpose play an equal role in making the American dream come true. Through partnerships with organizations like the VFW, Work Vessels for Vets, and the Farmer Vet Coalition, Salute American Vodka empowers veterans with the tools they need to accomplish both parts of the equation.

So to ramp up support, patriotically studded summer really is the perfect time to rally the troops…and even as the days grow shorter, keep the momentum going. Check out Salute American Vodka’s giveaways, cocktail recipes, and contests throughout the balmy months before us, and join the effort to think of vets not only on Memorial Day, Flag Day, and the Fourth of July, but throughout the year. As sales of this award-winning spirit help servicemen and women further their academic and career horizons, connoisseurs and socially conscious consumers alike can stand united—while cooling off with one of the smoothest vodkas on any shore.