Virgin Atlantic announced its new partnership with Aviation American Gin, owned by actor and producer, Ryan Reynolds. As the exclusive UK airline partner, Virgin Atlantic will take the pioneering spirit of Aviation Gin to new heights, by serving it in Virgin Atlantic Clubhouses and offering its customers the opportunity to sip the award-winning gin on board at 35,000 feet.
To announce the new partnership, Sir Richard Branson and Ryan Reynolds sat down together to discuss what the collaboration means to both in a short video
To celebrate the partnership, a selection of lucky passengers on board Virgin Atlantic flights on the 30th September will get a special mixology experience hosted by bartenders from some of the world’s best bars, including The Dead Rabbit in New York and Smugglers Cove in San Francisco.
As part of the relationship, Sir Richard Branson and Ryan Reynolds will appear in co-branded digital content this Fall.